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Competition "WIN A DREAM WITH GRANA PADANO"
| Summer 1999 |
The "VINCI UN SOGNO CON GRANA PADANO" ("WIN A DREAM WITH GRANA PADANO") competition, in conjunction with Festival Crociere, was launched across Italy and offered 330 7-day cruises for 2 people around the Greek Islands. It was based on a points collection system, which started in March 1999 and finished in August. The last cruise took place in October.
This promotion was supported by 53 television advertising slots on the RAI and MEDIASET networks, advertising pages in 31 national publications, a total of 105 million coupons, 2696 radio commercials, and events organised outside the major IPER and MEGASTORE outlets in Italy. The Grana Padano promoters were given material and coupons, and were backed up by 20 SMART cars personalised especially for GRANA PADANO.
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With Grana Padano you can
set sail on a dream cruise! |
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©
Consorzio per la tutela del Formaggio Grana Padano